E-Commerce SEO-

1. Main focus is on home page and category pages
2. Architecture of the Website: Site Hierarchy/ User Navigation matters
3. Keyword Research Process- Understanding the buyer intent is important
4. UGC matters/ Reviews/ Testimonials- You need proper strategy for that
5. Specific Guidelines are there for quality raters in quantity rater document for E-commerce SEO
6. SEO as well as conversion Optimization is required in Ecommerce SEO
7. Complete Optimization of product Image
8. Approach for writing title/ Description changes in E-Commerce SEO
9. Identifying the right Schema Data- Reviews, Sitelink, Product, Breadcrumps

E-Commerce SEO Keyword Research–

• Buying Intent Keywords are targeted
• Category and home page are actually targeted
• Sometimes Product are discontinued

On page SEO-

• URL- mywebsite.com/sports-shoes, mywebsite.com/t-shirts
• Title- Using keywords in the title, buy men tshirt online at india’s best fashion store- mu website
• Description– Mens tshirt, buy mens tshirt for men online in india. Choose from a wide range t shirts @40% off. Shop now.

               Don’t force much keywords

               Description gives hint to google system that what is this page about

Make sure you have CTR based combination of title and description

Free shipping

COD

Free shipping + Warranty

Upto 20% off on all product

• H1 Content– Mens Tshirts Online
• Contentt- H2 keywords/ Semantic Keywords, Cross internal linking

Schema Data/Markup-

• Home page- Website/organization schema, Sitelink, Breadcrumbs
• Category page- FAQ Schema, Item list Schema
• Product page- Product Schema, Review Schema

On page Product Page SEO+ CRO Conversion Rate Optimization-

1. Start dealing with these first
   1. Identify the keywords of your product page- verifying them with different tools
   1. Category and product page competing for same queries
   1. Same type of product available in different categories
   1. Discontinued and expired product
2. Title- Include product name/ model name/ manufacturer: brand name
   1. Meta description- Product description meta description
   1. Proper structured URLs
   1. High quality image with proper Alt text
3. Keyword rich structure content of page
   1. H1: beats studio wireless noice cancellation headphone
      1. H2: wireless headphone features
         1. H3: Wireless headphone Sound
         1. H3: Wireless headphone Battery life
         1. H3: Wireless headphone Fit
      1. H2: Technical Specification
      1. H2: Reviews for beats noise cancelling headphones
      1. H2: Common questions and answers
4. Adding product page specific schema data
   1. Product Schema
   1. Review Schema
5. Add proper reviews with respect to the product
6. Allow easy navigation via breadcrumbs
7. Include FAQ content and FAQ schema

Item list Schema-

Search for item list schema generator then add your item url and name it will generate and then you can add that html code to your item list page

Another way to apply item list schema with plugin

• Add plugin Structure data for wp and amp
• Schema type select itemlist
• Then page is equals to shop
• Schema type is item list and item type is product and update
• Go and see to the item list with ctrl +u

Product Schema-

Search for schema markup generator then add product fill the necessary field it will create a html code simply past it to your product page

Another way to apply product schema with plugin

• Add plugin structure data for wp and amp
• Schema type product
• Then post is equals to product
• Go and see to the product page with ctrl+u

Robots.txt file for woo commerce-

You do not want to index the cart page account page, login page, checkout page etc. so you need to disallow these all with the help me robots.txt

Another way to use robots.txt is plugin block ecommerce assets via robots.txt

Top disallow woo commerce websites recommendation

User-agent: *

Disallow: /cgi-bin/

Disallow: /wp-admin/

Disallow: /recommended/

Disallow: /comments/feed/

Disallow: /trackback/

Disallow: /index.php

Disallow: /wp-content/plugin/

# Block Woocommerce assets

User-agent: *

Disallow: /cart/

Disallow: /checkout/

Disallow: /my-account/

Disallow: /*?orderby=price

Disallow: /*?orderby=rating

Disallow: /*?orderby=date

Disallow: /*?orderby=price-desc

Disallow: /*?orderby=popularity

Disallow: /*?filter

Disallow: /*add-to-cart=*

Disallow: /*?add-to-wishlist=*

# Block Search assets

User-agent: *

Disallow: /search/

Disallow: *?s=*

Disallow: *?p=*

Disallow: *&p=*

Disallow: *&preview=*

Disallow: /search

Sitemaps for Ecommerce-

• XML as well as HTML sitemaps are required
• You cannot have more than 50000 URLs in a single sitemaps
• For woocommerce website- yoast does it for you
• For custom coded website you need to ask your developer to create

Concept of E.A.T in SEO

Expertise.  Authoritativeness. Trustworthiness

E.A.T is part of Google Algorithm- Mentioned in google search quality evaluator guidelines

Google loves E.A.T styled content since 2014

• The expertise of the creator of the content- Google wants content to be created by subject expert
• Authoritativeness of the creator of the content means better quality backlinks internal and external
• Trustworthiness of the creator of the content, website, creator

How to maintain E.A.T:

1. About us page- Create Author Pages
2. Link to high Quality sources
3. Create Powerful backlinks
4. Keep your content uptodates
5. Articles should be factually accurate
6. Put your author credentials
7. Put person schema
8. Proper contact details
9. Get mentions
10. Your social media pages